Founder Odd André makes a comeback in online shopping after acquiring Enklere Kontor AS - Focusing on innovative solutions for modern office work

SANDEFJORD - In the summer of 2024, entrepreneur Odd André made a significant comeback in the e-commerce industry after having acquired Enklere Kontor AS. The acquisition marks a return to the roots for Odd André, who about 20 years ago ran his own online store in electrical, brown and white goods. A longing for this sector, combined with a belief in new opportunities in a rapidly developing market, was behind the decision to take over the company.

"It's incredibly exciting to be back in the industry," says Odd André. "The technology has evolved tremendously since I was last here, and I look forward to bringing unique and innovative products to the market. I think the timing is perfect to offer solutions that can really simplify the workday for most people."

New opportunities in a changing market

Odd André sees significant potential in today's market, which is characterized by increased flexibility in working life and a growing need for effective solutions for home offices and mobile workplaces. He believes Enklere Kontor AS is well positioned to meet these needs with a focus on innovative specialty products.

"The core product categories are the same as before, but the way we work and live has changed radically," explains Odd André. "Technology gives us the opportunity to offer products that are not only smart, but also solve specific challenges in people's everyday lives."

The company has already taken steps to differentiate itself in the market, including through direct import of specialty products from factories. This will give Enklere Kontor AS a unique product portfolio and competitive advantage.

Innovative products for a flexible working style

Enklere Kontor AS is now launching a range of new products to appeal to modern workers and businesses. Among the most prominent is a portable solution with dual monitors for laptops. This solution is designed to increase productivity by providing users with an extended work surface wherever they are. The product is particularly aimed at travelers, home office users and those who work from different locations.

"We see a clear trend of people wanting to work more flexibly, and they need tools that support that flexibility," says Odd André. "The double screens are a good example of a product that can really make a difference for many people."

In addition, a compact travel projector with built-in Wi-Fi and app support for streaming services is introduced. The projector is designed for easy connection to both PC and internet and is marketed as ideal for presentations, home theater and travel entertainment.

"This projector combines high quality with portability and ease of use. It's just as suitable for business presentations as it is for a movie night at the cabin," explains Odd André.

Solid customer base and ambitions for the future

Enklere Kontor AS already has an established customer base consisting of both businesses and private individuals. With Odd André at the helm, ambitions for the future are high. The company operates primarily through its online store, www.enklerekontor.nowhere the entire product range is available.

"We have a solid platform to build on," says Odd André. "Now it's about further developing the range, strengthening customer relationships and positioning Enklere Kontor AS as a leading player in innovative office solutions."

It will be exciting to follow Enklere Kontor AS under Odd André's leadership and see how the company will navigate in a dynamic and competitive market.