In today's digital world, most customers start their journey online. In fact, 9 out of 10 customers search online before deciding to buy a product or service. This makes a professional website one of the most important investments for businesses looking to gain visibility, build trust and grow.
Elisabeth Sveum in essDesign gives you useful advice and practical tips when choosing a new website, so you can make the right choices to make your website professional, user-friendly and effective for your business.
Visibility and accessibility
A well-designed website allows your business to be found on Google, social media and other digital channels. What's more, your site works around the clock - it informs, sells and builds your brand even when you're off work.
- Just as the hub gathers all the spokes in a bicycle wheel, the website is the centerpiece of your digital visibility. It gives you ownership, a professional appearance and is the starting point for all communication, from searchability to social media," says Elisabeth Sveum.
A modern and user-friendly website signals professionalism and seriousness. It shows that the company is up to date, accessible and committed to quality, which strengthens customer confidence.
When you own the website, you also own the content and presentation. Unlike social media, where algorithms control reach, you have full control over how you want to appear and what you want to convey.
Read also: Get online visibility with a professional website
Most people often forget that a website is a living product. For Google to like your site better, continuous content production is essential.
- After the launch of the website, the content production is also important," says Elisabeth.
Tailor-made for your brand
A customized website makes it possible to showcase your products, services, references and values in a way that suits your company and target group. From custom design and logo design to booking solution and online shop - everything can be customized to strengthen your expression.
Operating, maintaining and updating content ensures essDesign to ensure that your website always functions optimally. This ensures that both you and your customers have a stable and secure digital experience.
Read also: Continuity and good content are key to increased visibility
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