Why a new website is a smart move for your business
In today's digital world, most customers start their journey online. In fact, 9 out of 10 customers search online before deciding to buy a product or service. This makes a...
In today's digital world, most customers start their journey online. In fact, 9 out of 10 customers search online before deciding to buy a product or service. This makes a professional website one of the most important investments for businesses that want to become visible, build trust and grow.
Elisabeth Sveum of essDesign offers useful advice and practical tips for choosing a new website, so that you can make the right choices to make your site professional, user-friendly and effective for your business.
Visibility and accessibility
A well-designed website ensures that your business is found on Google, social media and other digital channels. In addition, your site works around the clock - it informs, sells and builds your brand even when you take time off.
- Just as the hub gathers all the spokes of a bicycle wheel, the website is the centre of your digital visibility. It gives you ownership, a professional appearance and serves as the starting point for all communication, from searchability to social media, says Elisabeth Sveum.
A modern and user-friendly website signals professionalism and credibility. It shows that the business is up to date, accessible and focused on quality, which strengthens the customer's trust.
When you own the website, you also own the content and the presentation. Unlike social media, where algorithms control your reach, you have full control over how you wish to appear and what you want to convey.
Most people often forget that the website is a living product. For Google to like your site better, continuous content production is important.
- After launching the website, content production is also important, says Elisabeth.
Tailored to your brand
A customised website makes it possible to showcase products, services, references and values in a way that suits your business and your target audience. From custom design and logo design to booking solutions and online stores - everything can be tailored to strengthen your expression.
With operation, maintenance and content updates, essDesign ensures that the website always works optimally. This provides peace of mind that both you and your customers get a stable and secure digital experience.
Read also: Continuity and good content are the keys to increased visibility
